To develop a technology-driven solution that enables visitors to access essential information while also allowing them to interactively pose questions, highlight areas of interest, or receive in-depth, personalized insights about La Pedrera–Casa Milà. The solution would leverage AI or other advanced technologies to deliver relevant answers in real time and provide access to additional documentary resources, drawing on the verified documentation and expertise of Fundació Catalunya La Pedrera and other trusted sources. The solution could also be useful to collect valuable data on visitor behavior and trends, supporting security, management, and the ongoing enhancement of the visitor experience.

Key requirements for the solution:

- Offer personalized, interactive content so each visitor can tailor their experience according to individual interests, with support for multiple languages.

- Compatible both with devices provided by the institution (e.g. mobile devices, headphones) and with visitors’ own smartphones or tablets.

- Collect and analyze data on visitor behavior, such as time management, movement flows, topics explored, and preferences.

- Support visit personalization from the planning stage (gathering information and preferences prior to arrival) and enable post-visit follow-up through tailored content to strengthen engagement.



NOT: We are NOT looking for conventional audio or video guide systems based on static, non-interactive content, which require frequent updates, cleaning and device maintenance.