The higher education sector is one of the most attractive and growing sectors1, but is undergoing profound changes, due to disruptive innovations, such as the online and corporate “universities”, in addition to sustaining ones related to the Internet, mobile phones and new technologies. To avoid disruption, the universities must develop innovation strategies. The model of traditional universities has become unsustainable The academic degrees are an example of the existing obsolescence, since its support in paper limits the value to the user accessing the labor market, whose processes are digital. The university is changing and blockchain will be key, which will be the most important and most disruptive technology for education, allows:<br/>(i) Address current job-to-be-done in degrees: enhancement, digital support, (ii) Add other opportunities, such as user's digital identification, (ii) Expansion to other sectors, such as healthcare. SmartDegrees provides a unique platform addressing a new business model for the registration and certification of academic degrees, in blockchain to secure and provides an efficient process for all stakeholders (academic institutions, companies and graduates) SmartDegrees converts the degree in a digital asset secure and dynamic in the profesional and social life of people.