The Danish company, founded in 2015, is a young and upcoming IT vendor offering a product information nanagement system (PIM) for medium and large companies. The founding partners have all worked with e-commerce and PIM systems for the last 20 years. The company is a breakout from one of Denmark´s biggest e-commerce agencies and is based on the open source Umbraco system. The vision of the company is to differentiate from existing e-commerce platforms in the marketplace by adding new facilities focused on digital transformation of companies, and being able to handle large sets of product data and complex product assortments in an e-commerce context. The business concept and product offered by the Danish company revolves around the fact that today's customer journeys span multiple sales channels including on-line stores, social media, physical stores and other sales channels. So, retailers and product providers need to make sure that their products are available in these channels and that products are presented in an updated and uniform way across all channels. Companies with strong brands have to display products in a unified way in all channels to optimise brand awareness. The company builds and offers PIM systems to companies with e-trade activities, offering a web-based system which enables enterprises to structure and enrich all their product data in a single place, and easily syndicate this data to their online and offline channels. This results in a much faster time to market, better customer experiences, uniform brand experience and many fewer resources needed to manage product information. A PIM system is specifically designed for handling of products – often in the context of e-commerce, and there are many suppliers in the market. It is however recognised by many companies that the expansive development in e-commerce challenges traditional PIM systems due to their complexity and scalability. This is where the Danish company come in with its main offering - a system capable of supporting large sets of data simultaneously, enabling rapid business growth through e-commerce. The company has gained a robust market position in Denmark with more than 40 business partners established. This includes for example, the largest hardware store for building materials for professionals and consumers in Denmark, which manages 130,000+ products published in different channels, with different products published in different channels, all managed and maintained by a small team. Internationally the company has partners established in Scandinavia, UK and US. Via Danish partners, the company has some access to European markets, but the company believes that there is much greater market potential than currently achieved. In USA, the company has already sold their software to a large Fortune 500 company with over 20,000 employees, but wishes to expand further. The system is sold to customers on a license basis with monthly payments and three different types of license are available, available as basic, professional and enterprise models with prices starting from €1.300 per month. The company offers a demonstration set-up for interested partners and customers, to get the opportunity to test and evaluate the system on a real scale basis. The Danish company seeks experienced and established software companies worldwide capable of selling licenses and of taking the lead in installation and implementation of the system within end user companies.