Today’s society relies more and more on electricity, which is essential to power our homes, portable devices, and for our mobility via electric vehicles and bikes. To meet this growing demand for electricity, there are two solutions: increase production, or reduce energy losses in the distribution between production and consumption. The latter solution is becoming possible with the recent advent of wide band gap materials such as silicon carbide in the power electronics industry. SiC promises significant benefits such as high energy conversion efficiency and smaller device size. This leads for example to extended driving ranges in electric vehicles and more efficient generation of solar power. However, the potential of SiC has not yet been fully exploited. With a significant improvement to a key, yet overlooked, mandatory component of all electronic power devices, the gate driver, Heyday Integrated Circuits enables to fully leverage the potential of silicon carbide. HeyDay introduces Hey3012, the only gate driver with the revolutionary patented Power-Thru technology enabling the full potential of silicon carbide devices. Hey3012 delivers 4 key benefits: less conversion losses, less components, less volume and less cost. <br/>Heyday is targeting the growing market for isolated gate drivers estimated at €1.8B by 2025. Albeit small, this market has a major impact on the much bigger power electronics market (€40B in 2025). That is due to the ubiquity of power modules: electric vehicles, solar panels, robotics, data servers, power supplies and many other applications. Heyday will start Hey3012 sales in 2022 focusing on 3 key markets: automotive, solar and industrial motors, with respective time-to-markets of 4, 2.5 and 1.5 years. Heyday is a French company founded in 2014 with the mission of enabling the most efficient and safe energy conversion. Heyday has raised €2M in private funding so far and targets 25% of the isolated gate driver market.